Commissioned to design an identity for the 2017 Warner Music Group Global Recorded Music conference.
The brief was to create a logo / brand identity for the event that would endure beyond the first meeting and become the ongoing look and feel for future communications and conferences.
The brief was to create a logo / brand identity for the event that would endure beyond the first meeting and become the ongoing look and feel for future communications and conferences.
The identity had to incorporate the Warner Music logo. The resulting identity brought together the ideas of global, world, recording and records and references new digital and streaming technologies. A set of brand guidelines were created, and a more playful and approach and colour ways were suggested.
